Custom Logo Box Package
Aura brand has designed a unique brand identity and style guide that extends from the website to the packaging, fully embodying the brand’s elegant, refined, and approachable image.
The brand identity is bold, emotional, and distinctive. The positive and negative spaces convey both energy and tranquility, representing a wide range of products and their effects.
Every aspect of the packaging is vivid; the overlapping of color blocks creates intriguing abstract effects, resembling the flowing energy clouds of biological forms on the packaging. The unique color palette, professional printing, and high-quality materials establish a deeper connection between customers and the product.
The packaging series includes glass jars, boxes, paper cartons, and small bags, including an innovative sliding box. The packaging employs offset printing and utilizes textured paper and hot stamping techniques to make it sturdy and aesthetically pleasing. Every detail of the packaging is deliberate, aiming to evoke emotional responses from customers.
It is not just a disposable packaging; its physical structure encourages customers to cherish each item and anticipate a ritualistic experience, adding magic to their lives.
This article is from Design by Zenpack and Haptik Studio
